This new diner in Gramercy is open 24 hours a day, 7 days a week
Talk about the city that never sleeps: Diner24 is a new restaurant now open at 283 Third Avenue by 22nd Street in Gramercy that will be open 24 hours a day, seven days a week.
Clearly an ode to the city's culinary culture and New Yorkers' passion for diners, Diner24 is the brainchild of co-founders Stratis Morfogen and Philippe Olivier Bondon.
“I believe in the diner experience,” Bondon said in a statement. “Even as many diners close in the city, going against the trend can be a great opportunity in New York. New York is still a vibrant, 24/7 city.”
As steeped in tradition as the diner is, the co-owners are aware that they are operating a business within the confines of modern society—a fact made most relevant in the diner’s own name. According to its press release, Morfogen came up with the eatery’s moniker after studying search engine optimization best practices. To put it simply, the entrepreneur realized that many locals and New York tourists were often looking for “24-hour diners” on Google.
Hopefully, Diner24 will start topping that list of results, leading to foot traffic to the diner.
As exciting as the hours of operation are, though, the food at Diner24 takes center stage, blending breakfast favorites that will be served all day long—including eggs served any style, a challah vanilla bean French toast, pancakes and more—alongside lunch and dinner options. In the latter menu category, diners will get to order sandwiches, giant smash burgers, salads, pasta dishes, soups and fish entrés, among other entries. A “French onion soup” filet mignon has caught our attention.
And because we're at a diner, after all, milkshakes are must-orders as well. Specialty cocktails, frozen ones, beer and wine are also on the menu. There is even a happy hour special to be enjoyed daily!
Given the current local state of affairs when it comes to gastronomy, a scene that is drenched with odd culinary creations (have you heard of the croissant/onigiri mashup yet?) and high-end reservations that are always hard to come by, the opening of such an old-school concept is absolutely refreshing. Here's to hoping that Diner24 will usher us into a new era of dining.
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