Dimes Square is being turned into 'Spritz Square,' in honor of the iconic summer drink

Do you remember a few years ago when The New York Times tried to tell us that Aperol Spritzes weren’t good? Well, clearly, I do, as I am still talking about it six years later.

Personally, I love the bitter-leaning cocktail, particularly in the warmer months when I want equal parts interest and bubbles. I’m certainly not alone in my love affair, as the summery cocktail has slowly reappeared on menus (or really, they never left), primed and ready for a rooftop romp or an outing on a patio. Heck, even a European currency company started its very own tracker of where to find the cheapest spritz across the continent. 

Not to be outdone, Aperol’s sister's spirit has something to say. Throwing its hat in the ring for the leading spritz of the summer is the Campari spritz. Made with Campari (duh), this version is a tad drier and more intense in its bitterness but still just as refreshing. Making its own stake on the season, the deep red liqueur is taking over a popular corner of Manhattan for a summer of spritz.

This June, the iconic liqueur will be painting Dimes Square red, transforming it into Campari Spritz Square. Taking over 171 East Broadway, the aperitivo experience will offer curated food offerings, deals at local businesses in the area, and, naturally, spritzes.

The two-day pop-up, taking place on June 14 and 15, offers two sit-down experiences in the micro-neighborhood. Each table will receive complimentary Campari spritzes, limited to two per person, paired with light bites and music from a live DJ. After you’ve properly been “spritzed,” now is the time to shop, as the brand has partnered with three popular businesses in the area. Check out bespoke jewelry from Susan Alexandra, and vCampari-inspired art at the design shop-slash-gallery Coming Soon. The fashion-forward clothing store, Colbo, will be hosting its own spritz-and-shop set-up with tunes, light bites and more chances to sip on the iconic cocktail.

While the experience is complimentary, reservations are required. As of this writing, the event is currently sold out on Resy. But don't worry just yet, as more tickets are expected to drop next week. (Reserve your spot here.) Keep an eye out, so you can start your summer with spritz in hand. 

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