This iconic NYC rapper will be doing your subway announcements this week: “Stay safe, keep it cute”
If you think you just heard Cardi B tell you to pay your subway fare, you’re not imagining things. The Grammy-winning Bronx native has officially become the new voice of the MTA, dropping a string of hilarious (and very Cardi) public service announcements across New York’s subway system.
Instead of the usual monotone reminders, straphangers will now hear her signature cadence on everything from fare evasion to platform safety. “Ride safe, keep it cute and keep it moving,” she declares, while another announcement warns, “Steps are for stepping, not sitting. Move it, Bucko!”
The collaboration is part of a new round of safety messaging designed to cut down on risky behavior like subway surfing, which has led to hundreds of arrests since 2023. Transit officials told amNewYork that “there was no money involved” in the partnership—Cardi recorded the announcements for free.
The timing couldn’t be more Cardi. She’s been on a self-run promo blitz for her second studio album, Am I the Drama?, selling copies on street corners, hopping subway cars and meeting fans at pop-ups in Washington Heights and Queens Center Mall. By the time the MTA announcement dropped, the record had already gone platinum on day one, according to Billboard.
Not that the subway is her only stage this week: Cardi is also set to headline the Global Citizen Festival in Central Park on September 27, stepping in for The Weeknd. Next year, she’ll return home again with her Little Miss Drama Tour, hitting Madison Square Garden and Prudential Center.
Reactions to her MTA gig have been predictably loud. Fans flooded the agency’s social media with requests for a “Cardi B MetroCard” and praise like “She’s so cute. I love her.” Detractors, meanwhile, questioned whether celebrity PSAs address fare evasion or merely paper over larger transit issues. One commenter quipped: “Nothing says collapsing infrastructure like slapping celebrity voices over broken trains.”
Still, in a city where subway announcements rarely trend, Cardi B’s voice is already breaking through the noise. And honestly, if anyone can get New Yorkers to keep it moving, it might just be her.
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