Breads Bakery is launching an entire matcha-based menu in March—and we're not just talking about drinks

New York’s ongoing matcha obsession is getting a serious carb-forward upgrade this spring. Starting March 2 through the end of the month, Breads Bakery is rolling out a limited-time, matcha-packed menu that leans just as heavily into pastries and desserts as on cafe classics.

Known for its small-batch breads and cult-favorite babka, the beloved local bakery is going all in on the finely ground Japanese green tea powder, whose earthy, umami-rich flavor and vibrant color have helped turn it into one of the city’s most recognizable cafe trends. But instead of focusing solely on drinks, Breads is weaving matcha through nearly every corner of its pastry case.

The brewed lineup includes a classic matcha latte, available hot or iced and made with your milk of choice, plus a straight-up whisked matcha for purists who want the full grassy, bold flavor without distractions.

Photograph: Courtesy of Breads Bakery

The real headline, though, is the baked menu. There's now a playful green twist on some of the bakery’s signature formats, including the Matchalach, a flaky laminated take on rugelach filled with creamy matcha, as well as matcha brioche buns stuffed with smooth pastry cream. A velvety matcha pound cake brings understated sweetness and crisp shortbread cookies with dark chocolate chips lean into the tea’s slightly bitter edge.

And for anyone who prefers their desserts on the decadent side, there’s a matcha Basque cheesecake, available whole for $48 or by the slice, blending the style’s signature caramelized edges with a green tea base.

Matcha itself has a long history, traditionally prepared from shade-grown tea leaves that are ground into a fine powder and whisked into hot water, a ritual central to Japanese tea culture for centuries. In recent years, it’s become a fixture in American cafes thanks to its bold flavor, vibrant color and perceived wellness benefits, popping up everywhere from smoothies to ice cream. Breads’ menu feels like a natural extension of that evolution, translating the trend into laminated doughs, brioche and classic European-style pastries.

The limited-time lineup will be available at Breads Bakery locations across Manhattan—including Union Square, Bryant Park, Rockefeller Center, the Upper West Side and the Upper East Side—so consider this your cue to lean fully into green tea season while it lasts.

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